Coolette: A Fashionable Clothing Store Inspired by the Wind

An Artistic and Commercial Combination

The main inspiration for Coolette comes from the sentiment of the wind. The 30,000 blocks of changing color stainless steel plates swing with the wind, reflecting the changing fashion trends. When there is no wind, the store appears calm as a mirror. When there is a breeze, it swings like leaves across a lake. And when the wind blows fiercely, it resembles tempestuous waves. The shop's appearance changes every single minute, recording the fashion tide and expressing Oriental aesthetics.

What sets Coolette apart is its emphasis on the combination of art and commerce. It not only provides a fresh visual experience but also offers customers convenience through the use of an internal self-service system. The entire ground floor is designed to be young and full of character, allowing customers to select their favorite clothing styles on their own through computers. This innovative approach provides a more convenient and faster shopping experience.

The first floor of Coolette presents a different visual experience from the ground floor. It is more advanced and powerful, highlighting the extraordinary quality and history of the brand. The design of the store creates a unique atmosphere that appeals to customers and showcases the brand's identity.

The technical specifications of Coolette include a width of 8m, length of 27.5m, height of 4.5m, and a total area of 450 sq m. The project began in January 2014 and was completed in April 2014. Located in Qingdao, China, Coolette is the No.1 shop of a high-end brand, aiming to showcase its special character and highlight its unique offerings.

As a new-born brand, the design for Coolette faced several challenges. The first was accurately delivering the brand image and creating an eye-catching exterior. The creative solution was to use a rich and dynamic skin for the exterior wall. Made up of 30,000 stainless steel pieces with customized coating materials, the wall reflects various colors and shows different expressions at all times, resembling the fashion style represented by Collette.

The design for Coolette has been recognized with the Silver A' Design Award in 2015. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and creativity. Coolette's design showcases a remarkable level of excellence and introduces positive feelings, amazement, and wonder to its visitors.

Coolette is not just a clothing store; it is a work of art that captures the essence of fashion and innovation. With its unique design and combination of art and commerce, Coolette provides a one-of-a-kind shopping experience for fashion enthusiasts.